The Hotness… this yummy film by RF Austin Alumni Cristina Valdivieso + Jon Connor shows the vibe… the beauty… the atmosphere of last night as everyone arrived to The CLIFT for Re:Frame San Francisco.
We are so excited to share with you the official schedule for RF San Francisco!
Each RF event always has a fun theme…. Mardi Gras in New Orleans… Old Western in Austin… and now Modern Luxury in San Francisco. For The Collective this is our favorite to date as modern luxury is really the crux of what each of our businesses seeks to offer our clients with the products we deliver : A Luxurious Experience.
As you look through the schedule of events below, we want to encourage you to come to San Francisco ready to absorb not only the technology + networking, but also the details that surround you such as the cuisine, architecture, sculpture, etc. Regardless of whether you are local* or coming here from the other side of the globe, the RF:SF experience is about providing YOUR BUSINESS with luxury so that you in-turn can pass that experience onto your clients with the products and customer service you offer.
We are excited to share this journey with you!
*to get the full experience of RF we strongly suggest booking at least one night at the hotel.
We are honored to have Re:Frame SF featured on the homepage of PixSylated today. Seats are now going fast {and so are hotel rooms!} reserve your seat today or miss the learning + networking opportunity of a lifetime.
What’s PixSylated?An email and web based publishing that provides honestly-biased insights on the trends, tools and techniques that are shaping the world of digital photography today. Randomly… PixSylated wanders through photography’s past and also peers into photography’s future.
This is a shout out to all the photographers that want to enhance their portrait sessions… Re:Frame is open to you! Come to SF to learn how to shoot + edit + deliver Canon 5d video and stay ahead of your competition.
Seems like everybody is a marketing/PR, social media and branding expert nowadays. So, many of you may be wondering what are the most important steps to take to get the type of clients you want and receive the type of recognition you deserve?
Wedding Public Relations expert Leila Khalil will break down the myths and truths behind PR and how it relates to the wedding industry with her talk at Re:Frame San Francisco on WeddingPR 101.
With tons of up and coming vendors rising to the top quickly through social media sites and blogs :: how do you stay relevant and bring your brand to the next level?
She will share her tips on the do’s and don’ts on getting press placement in the largest wedding publications, blogs, and television shows in our industry.
What will cause a magazine editor to feature you instead of your competition?
How can I get on a show like Get Married to reach a larger audience?
Am I blogging effectively?
You will have the opportunity in an open forum to ask her pressing questions regarding media and PR and how it relates to your marketing efforts!
We look forward to seeing you in San Francisco to help cure you of CTD
{though I think we can all agree she’s been cured for a long time!}
Thank you to all of you who took the time to create, enter and comment on the films. It was really fun for us to be able to see the creativity that abounds in our industry.
I hope we will see you all in SF as well, we do have the Early Bird {$1150}, PVA Association {$995} and Alumni {$975} discounts still available until this Friday. You can sign up here: http://www.reframecollective.com/#/signup/
What a great set of entries! I know you are working really hard to get friends and family to comment. I wanted to remind you that all comments must come from a unique IP address in order to be counted. So if you have a bunch of people posting on the same computer, only 1 of those posts will be counted. This is to make sure that the contest remains fair and not bloated by multiple postings.
You have until 11:59pm Aug 15th to post. In the meantime, we {Julie, Bruce and myself} will be away from the blog starting tomorrow {Aug 14th} and unable to update blog comments as we are shooting a wedding TOGETHER {Yes, it’s RF:Voltron Style} and returning on Sunday to count results. The winner will be announced on Monday.
We are excited to announce that international photographer and blogging goddess Jasmine Star will be presenting in San Francisco!
What!? A sought after photographer? At a filmmakers conference? Re:Frame brings the idea of “Fusion” to a whole new level.
If you aren’t familiar with Jasmine, she is a rising starlet in the industry, her BLOG gets an average of 100 comments per post. Jasmine was voted Top 10 Wedding Photographer 2009, completed a national speaking tour sponsored by ADOBE and Showit Sites, and loves to shoot people. With her camera.
In San Francisco Jasmine will give you the tools for Blogging & Branding Yourself:
It can sound like a daunting–and expensive–task, but come learn WHY you should brand your business and HOW to do it effectively. Gone are the old skool days of stuffy websites and better-than-thou attitudes, so get crackin’ on making the best changes for your online presence. Jasmine will teach you how to grow your business by Word of Mouth Advertising and build your brand based on your most important asset: YOU.
Famous for his groundbreaking 3D photomontages and cutting edge approach to weddings since the stone age… David has long been regarded as a pioneer of the wedding video industry.
Though he has spoken at countless seminars & workshops throughout the country, one of the things you haven’t heard is HOW DOES HE MANAGE IT ALL? How has he remained one of the premiere wedding cinema companies after all these years? What is the secret to building a business that lasts and thrives even in a rough economy? These things and more will be yours for the taking only in San Francisco.
Philip Bloom introduced many attendees at RF Austin to the movie making duo known as Fred & Sharon….. and now their back again. Though this post is purely for laughs, I think you’ll agree that they need some Re:Frame SF!
Q: I think many people are curious what steps you took to rebrand you company, specifically did you hire a graphic designer?
My background is in graphic design and visual arts so I was able to make my logo without outside help. Generally speaking, I think it’s a big mistake to rely on ourselves for all areas of our business – especially areas at which we are not trained experts. It’s a little more difficult for videographers to admit they can’t do graphic design or branding because many of us have built successful businesses without being “formally trained” in cinematography. So we think to ourselves, “hey, if I can make movies without a degree in making movies, why can’t I make my own business cards too?”
I think this thought process is a mistake. For example, I outsource the DVD printing and duplicating aspect of my business to an expert because not only is it something I don’t enjoy doing and is time-consuming for me, I know that an outside expert can do it more efficiently, faster, and better than I could do it internally.
If you’re not a designer, don’t try to design. Would you trust a video amateur of hobbyist to do good video?
Q: What tips can you give those thinking of rebranding?
A brand is more than a logo. It is an identity. Apple Inc has a company identity that goes beyond the iconic Apple-with-a-bite-taken-out-of-it. The company sells itself as a hip, modern, simple-yet-smart, company that makes products that are sleek and ubiquitous to modern life. (It also goes out of its way to create a discipleship of arrogant know-it-alls that irritate the hell out of everyone that isn’t one of them**.) Consider what message you want to convey when people see your logo or company name. Is it customer service? Is it, “cinematic experience”? Is it “Glidecams are awesome”? Or is it – as my friend, Bill Mitchell, once described his style – “meat and potatoes”? Whatever your message is, preach it.
{**This statement does not reflect the views of 3/4ths of The Collective, who believe that once you go Mac…. you don’t go back.}
Again: Hire a professional. Unless you are a trained professional – when it comes to logo and web design – hire a professional. You might know, conceptually, how the internal combustion engine in your car works, but don’t pretend to be a mechanic. If you pretend to be a mechanic when you haven’t been trained to be one, your car will suck. The same is true for your logo design and brand. Hot Tip: Don’t have the budget? Try bartering or working in trade!
Be scalable. While one can argue the benefits of being called “Mister Man Videography” (because there’s no confusion about what you do as a company) I think it’s better to be called “Mercedes Benz” than “Mercedes Benz Luxury Cars”. Your brand shouldn’t need a label. McDonald’s is “McDonald’s” without “hamburgers” or “fast-food” attached to the name. Additionally, when you don’t lock yourself down to a specific market (by denoting “videography” or “photography”) in your company name, it allows you to grow laterally without too much redefinition.
Andrew’s Cliff Claven Moment: Did you know Mitsubishi makes cars, rice cookers and fighter jets? Imagine trying to convince a sultan to buy a fleet of your fighter jets when your company is called “Mitsubishi Rice Cookers”.
Say Hello! to RF Alumni Andrew Hsu of Studio MSV. But don’t take my word for it, check out this 30 second video he created for RF Austin introducing his studio to the crowd.
Now let’s get real : With brides tightening their purse strings this year, many of us are really taking a hard look at our brand presence and finding creative ways to bring in more profits. Having personally watched Andrew’s brand image grow from average to extraordinary {Morning Star Videography = Studio MSV} I thought I’d ask this former video game artist how he was able to evolve and become one of the top studios in the San Francisco Bay Area… the answers may surprise you!
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