We are excited to announce that international photographer and blogging goddess Jasmine Star will be presenting in San Francisco!
What!? A sought after photographer? At a filmmakers conference? Re:Frame brings the idea of “Fusion” to a whole new level.
If you aren’t familiar with Jasmine, she is a rising starlet in the industry, her BLOG gets an average of 100 comments per post. Jasmine was voted Top 10 Wedding Photographer 2009, completed a national speaking tour sponsored by ADOBE and Showit Sites, and loves to shoot people. With her camera.
In San Francisco Jasmine will give you the tools for Blogging & Branding Yourself:
It can sound like a daunting–and expensive–task, but come learn WHY you should brand your business and HOW to do it effectively. Gone are the old skool days of stuffy websites and better-than-thou attitudes, so get crackin’ on making the best changes for your online presence. Jasmine will teach you how to grow your business by Word of Mouth Advertising and build your brand based on your most important asset: YOU.
Q: I think many people are curious what steps you took to rebrand you company, specifically did you hire a graphic designer?
My background is in graphic design and visual arts so I was able to make my logo without outside help. Generally speaking, I think it’s a big mistake to rely on ourselves for all areas of our business – especially areas at which we are not trained experts. It’s a little more difficult for videographers to admit they can’t do graphic design or branding because many of us have built successful businesses without being “formally trained” in cinematography. So we think to ourselves, “hey, if I can make movies without a degree in making movies, why can’t I make my own business cards too?”
I think this thought process is a mistake. For example, I outsource the DVD printing and duplicating aspect of my business to an expert because not only is it something I don’t enjoy doing and is time-consuming for me, I know that an outside expert can do it more efficiently, faster, and better than I could do it internally.
If you’re not a designer, don’t try to design. Would you trust a video amateur of hobbyist to do good video?
Q: What tips can you give those thinking of rebranding?
A brand is more than a logo. It is an identity. Apple Inc has a company identity that goes beyond the iconic Apple-with-a-bite-taken-out-of-it. The company sells itself as a hip, modern, simple-yet-smart, company that makes products that are sleek and ubiquitous to modern life. (It also goes out of its way to create a discipleship of arrogant know-it-alls that irritate the hell out of everyone that isn’t one of them**.) Consider what message you want to convey when people see your logo or company name. Is it customer service? Is it, “cinematic experience”? Is it “Glidecams are awesome”? Or is it – as my friend, Bill Mitchell, once described his style – “meat and potatoes”? Whatever your message is, preach it.
{**This statement does not reflect the views of 3/4ths of The Collective, who believe that once you go Mac…. you don’t go back.}
Again: Hire a professional. Unless you are a trained professional – when it comes to logo and web design – hire a professional. You might know, conceptually, how the internal combustion engine in your car works, but don’t pretend to be a mechanic. If you pretend to be a mechanic when you haven’t been trained to be one, your car will suck. The same is true for your logo design and brand. Hot Tip: Don’t have the budget? Try bartering or working in trade!
Be scalable. While one can argue the benefits of being called “Mister Man Videography” (because there’s no confusion about what you do as a company) I think it’s better to be called “Mercedes Benz” than “Mercedes Benz Luxury Cars”. Your brand shouldn’t need a label. McDonald’s is “McDonald’s” without “hamburgers” or “fast-food” attached to the name. Additionally, when you don’t lock yourself down to a specific market (by denoting “videography” or “photography”) in your company name, it allows you to grow laterally without too much redefinition.
Andrew’s Cliff Claven Moment: Did you know Mitsubishi makes cars, rice cookers and fighter jets? Imagine trying to convince a sultan to buy a fleet of your fighter jets when your company is called “Mitsubishi Rice Cookers”.
This video came after the heels of Manny Pacquiao’s 2nd round TKO of Ricky Hatton (with all due respect to Mr. Alex Hill and David Robin). The fight was awesome. But the documentary HBO produced – 24/7 – was even more so. I was so inspired by interviewee placement and the rhythm and pace of the edit that the Love Story I was editing just organically morphed into this final piece. It didn’t hurt that this lovely couple were so into health, sports and fitness (Jevon is a triathlete and has actually gone and finished the Ironman Challenge).
Enjoy and thanks for watching!
This was entirely shot with Canon 5Ds, including audio capture and colored with magic Bullet Looks.
Lee Bakogiannakis (aka 2dgstyle) has been shooting weddings for the last 5 years across Greece with a unique style customised according to the “feelings” of each wedding day.
In 2007 Bakogiannakis won 6 awards in the foundational Greek wedding video competition held in his hometown of Thessaloniki. By showcasing his style through the online community of WedFact, his work has received rave reviews from an international audience of industry peers.
In January of 2008, Bakogiannakis expanded his network by attending the 4EVER Group’s Conference in Orlando and had a meeting of the minds with top wedding filmmakers that he had only known previously through the internet.
Bakogiannakis’ work demonstrates his open-minded approach and continues to be influenced by producers with global views of their own work.
You can find more exciting samples of his work at www.2dgstyle.com.
Hey gang — its been a while, and I’m going to be posting my journey to Guatemala this past week in just a bit, but this morning a good friend of mine sent me this link to a little video she did for the company she works for called Obscura. They create video domes and specialize in HD projection and are really at the cutting edge of ‘video mapping’ =Putting video on landscapes. They used 20….yes, 20 HD projectors for this google project. Check it out…it’s pretty cool.
WARNING: READ BEFORE VIEWING A very small percentage of individuals may experience epileptic seizures when exposed to certain light patterns or flashing lights. Exposure to certain patterns or backgrounds on a computer screen may induce an epileptic seizure in these individuals. Certain conditions may induce previously undetected epileptic symptoms even in persons who have no history of prior seizures or epilepsy. If you have an epileptic condition, consult your physician prior to viewing this clip. If you experience any of the following symptoms while viewing any video clip — dizziness, altered vision, eye or muscle twitches, loss of awareness, disorientation, any involuntary movement, or convulsions — IMMEDIATELY discontinue viewing and consult your physician before resuming playback.
So I don’t know about you, but when I’m shooting a reception w/a light, I hate how it creates a dark vignette on the edges, and the center is almost blown-out. It really bugs! Especially when using a fisheye lens. Of course you need to use a light in order to create much more attractive shots w/lots of saturation and contrast, but what to do about those edges? This 7 minute tutorial shows a quick way to improve the situation in post. I’m using FCP6 in this tutorial but I’m sure you can apply the concept in any editing app. Oh and by the way… this is pretty rough. I couldn’t get SnapzPro to work very well. If any of you have tips on this… I’d appreciate it! Re:Frame is all about sharing knowledge! So here’s the video… and BTW… you can even watch it in HD! Pretty dang cool.
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